Charles Forceville is a media scholar who works here in Amsterdam. In this book contribution, as elsewhere, he argues that the methods of metaphor research should be applied more broadly to film, visual arts, music, etc., rather than just to (written) text.
For my purposes, this text is also notable for citing yet another couple of sources who point out the circularity of the reasoning in cognitive linguistics.
These are (1) Gibbs and Colston (1995) and (2) Alan Cienki's contribution to Discourse and cognition: Bridging the gap (1998). It seems that Cienki has reiterated his criticism in The Cambridge handbook of metaphor and thought (2008), but I don't know for sure. I guess I'll find out when the library gets the book.
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